IELTS Writing Task 2: Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree or disagree with this statement?

Ethics in Advertising: Navigating the Moral Landscape

In the intricate world of advertising, the line between persuasive promotion and ethical boundaries often blurs. While advertisements are intended to influence consumer choices, some methods employed in this endeavor are deemed unethical and unacceptable in contemporary society. One prevalent concern is the use of deceptive tactics. Misleading consumers by exaggerating product benefits or concealing potential drawbacks erodes trust, a cornerstone of any healthy market. Such practices not only manipulate consumers but also tarnish the reputation of the advertising industry.

Another contentious issue revolves around the exploitation of vulnerable demographics, especially children. Advertisements targeting youngsters often utilize themes and characters that appeal to their impressionable minds, leading to unnecessary desires and unrealistic expectations. Moreover, the intrusion of privacy through data mining, leading to tailored advertisements, raises concerns about individual autonomy. When personal information is used without consent, it breaches the fundamental right to privacy, prompting ethical questions about the methods employed by advertisers.

However, it is important to acknowledge that not all advertising methods are unethical. Ethical advertising, grounded in transparency and truthfulness, can inform consumers and empower them to make informed decisions. For instance, advertisements that provide clear, honest information about products and services enable consumers to assess their options critically. Ethical advertising respects the intelligence of the audience, relying on the merits of the product rather than manipulative tactics.

In my perspective, while some advertising methods are undoubtedly unethical, it is the responsibility of regulatory bodies and society at large to enforce ethical standards. Stricter regulations, public awareness campaigns, and corporate responsibility can collectively mitigate unethical practices. By fostering an environment where honesty and integrity prevail, society can reshape the advertising landscape, ensuring that it serves the consumers’ interests without compromising ethical values.


Arranging your time effectively during the IELTS Writing Task 2 is crucial to ensure you can plan, write, and revise your essay within the allotted 40 minutes. Here’s a suggested time breakdown to help you manage your time efficiently:

1. Understand the Question (5 minutes):

  • Read the essay question carefully and underline key points.
  • Identify the topic, the specific question, and what is expected from your response.
  • Spend a few minutes brainstorming ideas and organizing your thoughts. Create a rough outline of your essay, including the introduction, body paragraphs, and conclusion.

2. Plan Your Essay (5 minutes):

  • Create a clear thesis statement in response to the question. Your thesis should outline your main argument or perspective.
  • Plan your body paragraphs. Decide on 2-3 main points or arguments that support your thesis. Each point should be discussed in a separate paragraph.
  • Think about examples, reasons, or evidence you can use to support each of your main points.

3. Write Your Essay (25 minutes):

  • Start with an engaging introduction that introduces the topic, presents your thesis statement, and outlines the main points you will discuss.
  • Write your body paragraphs. Each paragraph should begin with a topic sentence that introduces the main point, followed by supporting details or examples. Make sure to explain your points clearly and provide relevant examples.
  • Aim for clear, concise language. Avoid overly complex sentences that may lead to confusion.
  • Ensure your essay has a logical flow. Use transition words (e.g., furthermore, moreover, however) to connect your ideas and paragraphs.
  • Leave a few minutes at the end to write a concluding paragraph that summarizes your main points and restates your thesis in a different way.

4. Revise and Proofread (5 minutes):

  • Review your essay for grammar, vocabulary, and spelling errors. Correct any mistakes you find.
  • Check the overall coherence and cohesion of your essay. Ensure your ideas are well-organized and linked together logically.
  • Verify that you have addressed all parts of the essay question and that your response is relevant and on-topic.
  • If time allows, make minor revisions for clarity and coherence.

Important Tips:

  • Practice Time Management: Practice writing essays under timed conditions to improve your ability to manage time effectively.
  • Stay Focused: Stick to the topic and avoid going off on tangents, which can waste precious time.
  • Plan Your Word Count: Aim for around 250-300 words. Writing significantly fewer or more words may affect your score.
  • Practice Regularly: Regular practice will help you become more comfortable with the time constraints and improve your writing skills.

By following this structured approach and practicing regularly, you can enhance your time management skills and write a well-organized, coherent, and concise essay during the IELTS Writing Task 2.

About the Author

Eleanor Mitchell

I'm Eleanor Mitchell, and I've been fortunate to teach English for a little over 20 years now, which has deeply enriched my teaching.

My aim is simple: to make English more understandable and to nurture better communication. I always strive to learn from my students, adapting my methods to suit your preferences.

Let's learn and explore language together—I'm excited to embark on this journey with you.

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